Taking the customer perspective as the entry point, this study conducts an in-depth analysis of the influencing factors on customers' satisfaction with the services provided by online delivery riders; with the rapid development of the Internet and mobile payment, online delivery services have become an integral part of residents' daily lives, and their service quality is directly linked to customer satisfaction and the development progress of delivery platforms. The study collects a large volume of data regarding customers' evaluations of online delivery riders' services through questionnaire surveys and employs statistical analysis methods to process and analyze the data. The results indicate that key factors affecting customer satisfaction include delivery speed, service attitude, delivery accuracy, delivery safety, and after-sales handling; based on these findings, the study proposes targeted improvement suggestions, which provide references for online delivery platforms to enhance service quality and boost customer satisfaction, aiming to facilitate the healthy development of the industry.
Online Delivery Service; Customer Satisfaction with Service; Logistic Regression.
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